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Highly Accredited, Ethical Coaching and Training

{First Name (First):1738.1}, you’re a perfect match for the Diploma for Senior and Executive Level Coaches

This is a level 7 ILM Diploma that is also accredited by the EMCC to Senior Practitioner Level and is accredited by the ICF. What this means is, when you complete your qualification, you’ll have a globally recognised qualification as well as the ability to register as an accredited coach.

We understand how important it is to make the right decision. This report is designed to help you to make an informed decision about which course is right for you.

It is a great qualification if you have responsibility for developing a coaching culture in your organisation or you will be coaching senior and executive level people.

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Why is this course right for you?

This course is for people who want to work with Senior and Executive Level clients. People who join this coaching programme tend to:


Be in a senior or executive role themselves


Have significant responsibility for coaching and/or mentoring in their role/business


Aspire to work with this population of people having come from similar/related roles


Are interested in working at a senior level having worked with other populations up until now

What’s this course about?

The Diploma for Senior and Executive Level Coaches is a programme of 24 modules with a wide variety of coaching tools, techniques, theory and approaches.

The programme leads you from laying the foundations to be a great coach, through to advanced skills such as the psychodynamics between coach and coachee.

It is interactive, experiential and fun!

You’ll be learning alongside peer coaches, forming strong relationships and a new network as you go.

One of the reasons this course is so popular is that you will be set up in coaching triads or duos as you practice what you are learning on the course program. So, right from the early days you’ll be implementing what you learn, as you go.

Here is the programme of learning:

Definitions, Benefits and Role and Responsibilities of a Coach in an Org Context
Contracting & Ethics & Producing a Coaching Plan
What To Do With The Pre Coaching Questionnaire
Coaching Model: GOAL SETTING
Core Coaching Competencies
Building Relationships
Coaching Model: GROW
Learning Styles & Diagnostics
Feedback & Reflective Practice
An Introduction to Supervision and Record Keeping
Advanced Contracting In Org Context & Coaching Model CLEAR
Overcoming Limiting Beliefs
Measuring the Impact of Coaching
Introduction To NLP
Introduction to Transactional Analysis Part 1
Introduction to Transactional Analysis Part 2
Introduction to Emotional Intelligence
Using Diagnostics to Inform Goals and Development
Advanced Reflective Practice
Alternative L&D Methods & OSKAR
Business Ethics, Knowledge, Skills & Practices of A Snr Coach & Contributing to the Profession
Establishing Credibility & Advanced Goal Setting & Evaluation
Advanced Supervision: Dynamic Interactions Between Coach & Coachee

What are my next steps?

We have two intakes of this programme every year in March and September.

The great thing about this programme is that when you decide you’re in you can get started straight away.

If you still have questions you can make an enquiry.

What our clients say:

I can wholeheartedly recommend Zoe and Jo. Their infectious passion for coaching flows into their courses in every way. From start to finish the course was engaging, empowering, challenging, incredibly insightful and, I believe, life changing. As well as teaching you all the tools, techniques and resources to equip you in coaching, Zoe and Jo build personal connection between the course attendees and with themselves in order for everyone to feel at ease, build trust and community, facilitating the most impactful learning experience.


Senior Leader, Instagram

The ILM coaching and mentoring programme was genuinely life changing. Jo and Zoe are seriously brilliant coaches and teachers. They were so generous in sharing their knowledge & experience, I couldn’t wait for each training day. The programme is a great mix of theory and practice; using story telling to bring the theory to life. My cohort were the most amazing people, and we’ve made connections to last a life time. Jo & Zoe created a warm, fun, open and safe environment to learn in and they have set me up to be the best coach I can be.


HR Consultant, Rebel HR

Jo and Zoe’s ILM Coaching and Mentoring Diploma was incredible. It enhanced my client work and helped me to grow and develop as a coach and an individual. The course is very powerful and the resources are useful to return to time and time again. There is a great balance between practical activities, hands on coaching and theory. Jo and Zoe, the course leaders are very approachable and they tailor the content to present useful theories in an attention-grabbing and digestible way. I’d really recommend both the experience and the learning.”


Coach for Creatives and PR

Who are we?

We’re Jo and Zoe, founders of In Good Company, Master Accredited Coaches, Multi Award nominated and award winning coaches, supervisors and coach trainers. We have been coaching leaders, internationally, since 2011 and training coaches since 2015.

We are proud to offer Institute of Leadership and Management (ILM), International Coaching Federation (ICF) and European Mentoring and Coaching Council (EMCC) accredited coaching training as well as CPD offerings for qualified coaches. Our training brings together an international audience and we love the diversity of the cohorts.

Before launching our coaching business we worked in Corporate HR. We are both firmly driven by a desire to help others be the best that they can be and by training coaches we know we are contributing to raising a new, compassionate and resilient generation of leaders and changemakers that are needed in the world today.

When you join us, we share our passion and experience in every coaching programme that we bring.

You can get to know us better and join in with our community by joining our Facebook Group THE COACHING CROWD. You can also subscribe and listen to our Coaching Crowd podcast which charted at Number 1 in the UK Business; Careers chart or buy our book ‘Deciding to Coach: The Mindset and Business Strategy for Aspiring Coaches’ – an Amazon Best Seller in 15 categories.