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Highly Accredited, Ethical Coaching and Training

{First Name (First):1738.1}, you’re a perfect match for the Certificate in Effective Coaching

This is a level three Institute of Leadership and Management (ILM) coaching qualification, accredited by The European Mentoring and Coaching Council (EMCC) at Foundation level.

This means that when you complete your course you’ll have a globally recognised qualification and you’ll be able to register as an accredited coach.

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Why is this course right for you?

The Certificate in Effective Coaching is for people who want to work with Senior and Executive Level clients. People who join this coaching programme tend to:


Have undertaken other coaching based courses and now want to formalise their learning


Be managers who want to improve their coaching skills


Work in HR, LD or OD and want to learn more about how to facilitate coaching conversations so they can share this knowledge


Aspire to work as a coach sometime in the future

What’s this course about?

The Certificate in Effective Coaching is a programme of 11 guided modules providing you with a foundation of accessible coaching tools, techniques, theory and resources.

● You’ll learn at your own pace and will have access to the materials in our intuitive online learning platform for three years.
● You’ll be supported through two supervision sessions as you build your coaching hours.
● A personal tutor will provide support throughout

One of the reasons this course is so popular is that you can complete the course within three months if you want to! You can also:

● Tailor your course to meet your own timescales by taking up to three years to complete if you need to.
● Ask questions on the platform and get answers quickly.
● Gain support in our Coaching Crowd Facebook Community.

What’s covered?

Definitions, Benefits and Role and Responsibilities of a Coach in an Org Context
Coaching Model: GOAL SETTING
Learning Styles and Diagnostics
Contracting and Ethics
Core Coaching Competencies
Feedback and Reflective Practice
Producing a Coaching Plan
Building Relationships
An Introduction to Supervision and Record Keeping
What to do with the Pre Coaching Questionnaire
Coaching Model: GROW

What are my next steps?

You can sign up to this programme today using this link and get started straight away.

You will get instant access to our learning portal where you can manage your learning and progress.

If you have any questions you can make an enquiry.

What our clients say:

I can wholeheartedly recommend Zoe and Jo. Their infectious passion for coaching flows into their courses in every way. From start to finish the course was engaging, empowering, challenging, incredibly insightful and, I believe, life changing. As well as teaching you all the tools, techniques and resources to equip you in coaching, Zoe and Jo build personal connection between the course attendees and with themselves in order for everyone to feel at ease, build trust and community, facilitating the most impactful learning experience.


Senior Leader, Instagram

The ILM coaching and mentoring programme was genuinely life changing. Jo and Zoe are seriously brilliant coaches and teachers. They were so generous in sharing their knowledge & experience, I couldn’t wait for each training day. The programme is a great mix of theory and practice; using story telling to bring the theory to life. My cohort were the most amazing people, and we’ve made connections to last a life time. Jo & Zoe created a warm, fun, open and safe environment to learn in and they have set me up to be the best coach I can be.


HR Consultant, Rebel HR

Jo and Zoe’s ILM Coaching and Mentoring Diploma was incredible. It enhanced my client work and helped me to grow and develop as a coach and an individual. The course is very powerful and the resources are useful to return to time and time again. There is a great balance between practical activities, hands on coaching and theory. Jo and Zoe, the course leaders are very approachable and they tailor the content to present useful theories in an attention-grabbing and digestible way. I’d really recommend both the experience and the learning.”


Coach for Creatives and PR

Who are we?

We’re Jo and Zoe, founders of In Good Company, Master Accredited Coaches, Multi Award nominated and award winning coaches, supervisors and coach trainers. We have been coaching leaders, internationally, since 2011 and training coaches since 2015.

We are proud to offer a range of Institute of Leadership and Management (ILM) and European Mentoring and Coaching Council (EMCC) accredited coaching training as well as CPD offerings for qualified coaches.

Our training brings together an international audience and we love the diversity of the cohorts.

Before launching our coaching business we worked in Corporate HR. We are both firmly driven by a desire to help others be the best that they can be and by training coaches we know we are contributing to raising a new, compassionate and resilient generation of leaders and changemakers that are needed in the world today.

When you join us, we share our passion and experience in every coaching programme that we bring.

You can get to know us better and join in with our community by joining our Facebook Group THE COACHING CROWD.